So Fast Google Can't Ignore You: Donations Optimized for SEO

The results
Our page ranks are increasing, while our load times are decreasing. Like most charities, we raise the majority of our funds in the two months leading up to Christmas and just beyond. It’s still early, but we’re already well-positioned for this year. We’re slightly up over last year at this time, when we were fundraising for one-time donations during an international crisis and getting an unusual amount of press.