Social Fundraising Using Facebook Timeline Apps

Apps can now use specific verbs as determined by the app developer. These verbs describe what you are doing, not just how you feel. For example:

• Jane Smith donated to the American Lung Association.
• John Martin is fundraising for the Salvation Army.
• Amy is walking to cure cancer.

The verbs are limitless and applied on an app-by-app basis. These verbs/nouns are engaging well beyond "Like," and the action is more likely to draw in your Facebook friends and family to join or support your fundraising activities.

Frictionless fundraising
Being uncomfortable asking friends for money is the No. 1 reason that volunteer fundraisers often struggle with fundraising. Asking is hard. No one can appreciate this fact more than professional fundraisers.