Social Fundraising Using Facebook Timeline Apps
5 reasons why Facebook Timeline apps will make a difference in the nonprofit sector.
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Mark Sutton
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Facebook Timeline apps take the pain out of the "ask" by making sharing super easy, automatic and very natural. Facebook users only need to activate the app once, and it will automatically post their actions to three areas on their Facebook pages:
- Facebook feed — where you see what all your friends are up to
- Ticker — upper right-hand side that displays real-time updates
- Timeline — the new area of Facebook that chronicles your updates and Facebook activities
Think of each post as an "ask." Your fundraising or donation activities appear automatically on these areas of Facebook, letting your friends and family know that you are fundraising or donating to a charity. It’s then easy for your network to click and join in and support your efforts. No donation amount or confidential information is posted, only your activity.
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Mark Sutton
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