Social Fundraising Using Facebook Timeline Apps

A component that is becoming more of an expectation in the world of the "real-time" Web is having a feedback loop for donors. Timeline apps can serve as this feedback loop for your donors, who can now instantaneously share their support of a cause with their Facebook friends.

Social proof
Social proof is the effect you feel when you see what others you know and respect are doing and the impact it has on you doing the same. This is an important dynamic when it comes to where to have dinner, what shoes to buy, what music to check out, what articles to read and even what causes to donate to. TechCrunch recently published a post that stated, “Learning from friends thru (sic) the social web is likely the killer app of social proof in terms of 1:1 impact.”