Social-Media Best Practices: 12 Tips for Making the Best of Any Social Site, Part 1

This helps build your social-network fan base in two ways. First, it gets all those who you have e-mails addresses for to connect with you on Facebook, Twitter and so on. Second, it gives you exposure to your fans' networks and provides the opportunity for many more to find out about you.

Check back next week for tips seven through 12.