Social-Media Best Practices: 12 Tips for Making the Best of Any Social Site, Part 1

Locate your peeps
Once you’ve begun to get acclimated with the culture and overall way to interact on each social site, start to look for those who are talking about or interested in things you find interesting. For example: If you’re a nonprofit that focuses on disaster-relief efforts in places like New Zealand, then you may want to connect with the Red Cross and begin building a relationship with it. Or you may want to find individuals who are talking about the events around the world where disaster relief is needed.