Tips for Making the Best of Any Social-Media Site, Part 1

By Frank Barry

Engage, but don’t yell (or ask for donations)
After you’ve been observing for a while and locating like-minded organizations and individuals, you want to begin building relationships with them. The key point to remember here is that you should not start by selling your wares or promoting your programs or asking for donations. Start by getting to know the individuals who run the social-media accounts you interact with — offer your help, assistance and support to them. Be the initiator and giver. Spend some time in chitchat-type conversations to build real connections and relationships with others — it will pay off in the long run.