Tips for Making the Best of Any Social-Media Site, Part 1

By Frank Barry

Build your fan base (just like building your housefile)
As you start to engage with the right individuals and organizations, you naturally begin to build your fan base — it’s the organic way of doing things on the social Web. In addition to that, once you’ve developed a solid presence, part of your fan-, friend- and follower-growth strategy should include promoting your presence on social-media sites to your current supporter base. You can do this by putting social-media links on your main website and sending e-mail communications to your housefile, letting all your supporters know where to find you on the various social-networking sites you participate on.