This Is Your Organization on Social Media
Partnership for a Drug-Free America builds brand, volunteer base online.
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That fried egg. And the tagline, "This is your brain. This is drugs. This is your brain on drugs. Any questions?"
For decades, that egg and the one smashed by actress Rachael Leigh Cook in a later version of the iconic television commercial were the most recognizable drivers for The Partnership for a Drug-Free America's public outreach.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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