This Is Your Organization on Social Media
Partnership for a Drug-Free America builds brand, volunteer base online.
JK: Start the planning process by looking at your programs, services and marketing objectives, not by looking at the social-media channels. Are there specific objectives that can be met by leveraging social media? Take the time to explore these questions. Then, look at the landscape.
FS: How well is your audience receiving this social-media strategy? What sort of results are you seeing?
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