This Is Your Organization on Social Media

JK: Our initial social-media strategy involved building two dedicated WordPress blogs — one focused on parenting teens and the other focused on early intervention (for alcohol and drug use by teens and young adults). The early intervention blog, called Intervene, has been very well-received based on the conversations between our contributors and the parents. Our goal was to create a dialogue between experts and parents, and we achieved that. We also saw this as an ideal tool to add to our existing resource. The blog is a cultivation tool to build deeper engagements with parents and lead them to get involved in other ways with our cause.