This Is Your Organization on Social Media
Partnership for a Drug-Free America builds brand, volunteer base online.
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Facebook
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We began networking on Facebook Causes because it's a popular platform for nonprofits to build awareness and fundraise online. It was an opportunity for us to build community and connect with people who want to make a difference. Our Causes community has been very supportive, and many members have taken an active role in recruiting their friends, spreading awareness in their status messages and reaching out to see what more they can do to help. In response, we are in the process of developing opportunities for our active online members.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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