This Is Your Organization on Social Media
Partnership for a Drug-Free America builds brand, volunteer base online.
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For example, many of these parents contribute to our blogs. We are broadening this successful initiative to establish a larger group of parent ambassadors who will spearhead outreach, networking, fundraising and events at the state and local level. These ambassadors will have a tool kit that includes a significant emphasis on using social-media tools to help increase awareness about our cause, and drive attendance and volunteerism at events and other program activities.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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