This Is Your Organization on Social Media
Partnership for a Drug-Free America builds brand, volunteer base online.
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Social media really helps us connect to parents who are looking for answers and support. It is a natural bridge that allows us to directly and immediately listen and respond to their needs — previously not possible without significant investment.
FS: What advice can you provide others looking to implement a successful social-media strategy?
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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