Social media helps build brand, volunteer base online for Partnership for a Drug-Free America

By Heather Fletcher

JK: There are a lot of great strategy and tactics resources out there; many vendors' sites offer access to case studies, whitepapers, research and strategy decks (registration [is] often required to access resources). We recommend doing the research on best practices and case studies, then begin planning and defining your social-networking ecosystem. Some organizations would  benefit greatly from working with a social-media partner.