Social media helps build brand, volunteer base online for Partnership for a Drug-Free America

By Heather Fletcher

We engaged Digital Brand Expressions to help guide the Partnership through the social-media adoption process and found that their knowledge and experience made the process easier to move through. The bottom line: Find your targets, and make choices about where to focus.

FS: Can you provide some social-media tips for nonprofits that are either starting their efforts in this channel or want to  optimize their current efforts?