Social Media an Increasingly Important Tool in Keeping Employees Engaged During Tough Economic Times, Survey Finds
Employers faced with reduced communication budgets and resources are turning to social media to keep their workforce engaged, according to a survey released today.
"Communicating for optimal employee engagement is always a timely topic, but even more so during challenging economic times,” said Robin McCasland, a director in Buck Consultants’ communication practice and 2009–2010 chair of IABC Research Foundation. "Our results represent opportunities for communicators to have greater influence in delivering messages that encourage employees to remain productive, and to understand how their work contributes toward achieving business priorities.”
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