Social Media an Increasingly Important Tool in Keeping Employees Engaged During Tough Economic Times, Survey Finds
Employers faced with reduced communication budgets and resources are turning to social media to keep their workforce engaged, according to a survey released today.
Almost four-fifths (79 percent) of the respondents report that they use social media frequently to engage employees and foster productivity, outranking even email (75 percent). Company blogs are the most popular social media tool currently in use (47 percent), with discussion boards ranking the highest for future planned use (33 percent).
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