Social Media an Increasingly Important Tool in Keeping Employees Engaged During Tough Economic Times, Survey Finds
Employers faced with reduced communication budgets and resources are turning to social media to keep their workforce engaged, according to a survey released today.
"It’s encouraging to see the rising popularity of social media in employee communication,” said Julie Freeman, ABC, APR, president of IABC. "Companies are moving away from the one-way communication model where they would send out information hoping people would read it. Using the various social media tools, companies can now engage employees in discussions and foster conversations between teams across geographic and other boundaries.”
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