Social Media an Increasingly Important Tool in Keeping Employees Engaged During Tough Economic Times, Survey Finds
Employers faced with reduced communication budgets and resources are turning to social media to keep their workforce engaged, according to a survey released today.
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Founded in 1982, IABC Research Foundation serves as the research and development arm of the International Association of Business Communicators. The Foundation supports and advances the practice of organizational communication by providing IABC members with research that bridges the divide between communication theory and practice by offering in-depth knowledge and tools that improve organizational communication performance and strengthen the communication profession as a whole. For more information, visit www.iabc.com/rf.
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