Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
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"It's not like we're Goodwill and people can walk down the street and say, 'Oh, I give clothes here,'" she explains.
With social media, she says, IFCJ can bring evidence of its work abroad to its U.S.-based donors more immediately than with direct mail and other media.
There's a lot more to the social-media story at IFCJ, and you can read about it in a Web-exclusive sidebar. But social media is still a small — albeit growing — piece of the equation.
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Margaret Battistelli Gardner
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