Divine Integration

"For years as fundraisers we have heard that the channel a person comes in on is most likely their preferred channel and you won't see much crossover," Woodward says. "Instead of taking that statement at face value, IFCJ created a strategy several years ago that included contacting donors through a variety of DR 
mediums — for donor engagement and increased gifts. It has paid off as we continue to see file growth in both donors and gifts.