Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
"We don't make the determination for the donor how or where they will give — we simply make it as easy as possible for them to choose how and when they want to give," she adds.
Key to success with such a broad strategy, Woodward, Cleghorn and Johns all agree, is consistency of messaging across the mediums.
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