Divine Integration

"For example, we know that DRTV is a key driver to our Web pages for information gathering and to donate. We ensure that all offers from the DRTV program are reflected with the same dollar handles on our website," Woodward says. "We also ensure that when we go out with either direct mail, e-appeals or renewal telemarketing calls, that messages and offers are consistent and even though asks vary by mediums (lower dollar handles for mail, higher for online) that they are consistent derivatives so as not to confuse the donor."