Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
Cleghorn says DRTV is the highest source of new donors at IFCJ, accounting for 45 percent to 50 percent of all new-donor acquisition each year, followed by direct mail, then online, and personal referrals and friends.
Other keys to success
He also points out a variety of other factors that are at play in the phenomenal growth of IFCJ's contributed income in the past five years. Chief among them:
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