Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
■ There is a strong effort to cultivate donors — a monthly newsletter, a quarterly magazine for donors and a special effort to touch donors in meaningful and timely ways. Web cultivation, including the rabbi's newsletter and special alerts, touches donors instantaneously using a younger medium.
■ The organization utilizes all channels and takes pains to be sensitive to donors by "honoring their gifts to us, which are very heartfelt and often are truly sacrificial gifts," Cleghorn says.
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