Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
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support%20for%20Israel,%20was%20one%20of%20the%20first%20nonprofit%20organizations%20to%20devote%20a%20full-time%20position%20to%20social%20media.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fsocial-media-is-part-ifcjs-multichannel-integration-strategy%2F" target="_blank" class="email" data-post-id="10800" type="icon_link">
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A tricky mission
The nature of IFCJ's mission — to foster understanding between Christians and Jews and foster support from both for humanitarian and social programs in Israel itself — has both positive and negative implications for fundraising and other communications. The mission, for one, lacks broad-based appeal with the general public, so TV and radio programming, mailing lists, etc., are limited.
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Margaret Battistelli Gardner
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