Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
"Our founder had the vision to see that by making investments in a variety of direct-response mediums, it would allow us to have a broader outreach," Woodward says. "He was one of the first to use DRTV, and now he sees the investment in social media as another opportunity to engage, educate and build a greater understanding between Jews and Christians."
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