Divine Integration
Social media is 
just the latest way the International Fellowship 
of Christians and Jews honors its leader’s 
commitment to 
innovation and a 
multichannel approach to awareness and 
fundraising.
IFCJ Senior VP Chris Cleghorn calls Eckstein "the driver of growth" for the organization, and Johns explains that it was the rabbi's comments at a staff meeting in 2008 that gave her the courage to pursue social media for IFCJ.
"Our founder has always been very pro new things and new ideas, and it was at a staff meeting where he mentioned thinking outside the box … that anyone, no matter where they are in the organization, has the ability to think outside of the box and has the opportunity to pursue their ideas," Johns explains.
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