Social-Media Marketing Efforts Give a Lift to Nonprofit Campaigns

By Melissa Ward

Despite those who may write off social media as a fad, the numbers don't lie: Currently there are 100 million members on LinkedIn, 200 million members on Twitter and 600 million members on Facebook. And more importantly, the people engaging on social-media networks are the same people that make up fundraisers' donor bases.

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National Wildlife Federation

Melissa Ward Author's page Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.