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Melissa Ward
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The social channel works exceptionally well for the nonprofit space. Such campaigns, two of which fall into the fundraising category, are explored in the comprehensive report "Social Media Success: Best practices for creating, implementing and managing social media marketing strategies, plus 7 multidisciplinary case studies." Just published, click here to find out more.
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- Companies:
- National Wildlife Federation
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Melissa Ward
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Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
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