Social-Media Marketing Efforts Give a Lift to Nonprofit Campaigns

By Melissa Ward

But social-media success isn't just about the tools you use. According to Jim Gilbert, CEO of multidiscipline direct-marketing agency Gilbert Direct Marketing and social-media director for gourmet home-delivery company The Fresh Diet, the success or failure of a social-media marketing strategy is directly linked to the content that's delivered.

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Melissa Ward Author's page Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.