Social-Media Marketing Efforts Give a Lift to Nonprofit Campaigns

Today, a number of nonprofits are considering or testing into social media. NWF's success in fundraising through Facebook Causes and Twitter further validates these channels, especially due to their low cost and higher ROI when compared to traditional direct-mail fundraising efforts.

Melissa Ward is senior content editor of DirectMarketingIQ, the research division of the Target Marketing Group. She can be reached at mward@napco.com.