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Thoughts you shared on donor retention, nonprofit ratings, a stranger on a bus, etc.
Great article, Angie! A thought-filled defense of direct response FR. Sadly many of our FR colleagues are of the belief that prospects flowing into their major and planned gifts programs “just happen.” Clearly they missed marketing 101.
— Charlie Cadigan
“30 Ways to Lose Your Donor”
Outside Counsel blog, July 22
By Willis Turner
There’s nothing that conveys emotion like the human voice. Making strategic calls to your donors is important. Another way, less invasive and also very powerful, is to send a personal voice message or an informal personal video within an email.
— WRRadioPat
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