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"Heart and Head or Heart vs. Head?"
Outside Counsel blog, July 15
By Willis Turner
The “Identifiable Victim Effect” has now been well documented. We’re all story people. Not data people. And not data + story people. It’s well worth remembering — and the reason why all good fundraisers and nonprofit marketers must become good storytellers. Thanks for this great article. And here’s one I wrote on the same topic: http://www.clairification.com/2012/05/06/one-incredibly-dramatic-way-to-create-winning-content
— Claire Axelrad
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