Social Media: Personal, Professional or Both?

2. Purposefully decide how to represent your organization
When creating accounts, be deliberate and thoughtful about how you brand them. Does it make more sense to have @[YourNonprofit's Name] or @[Your Name]At[Your Nonprofit's Name] as a Twitter handle? There's not a universally right answer, but by considering spokespeople, turnover rate and overall branding, you can select the best option for you.