Book: ‘Social Media Tactics for Nonprofits’
Melanie Mathos and Chad Norman list 101 tips for making it work.
- Get a strategy. Do not pass go until you have it documented and have buy-in for it.
- Invest the time up front to properly brand and set up your social-media accounts.
- Integrated communications is key — be sure to leverage all available channels to drive to social and vice versa.
- Create compelling content that people want to share, comment on, repost, etc. Think of it as social capital — what are you contributing to the community?
- Social-media platforms let you truly dig deep into demographic and behavioral data because users readily provide it. Respect the data, and use it! FS
- Companies:
- Blackbaud
- Nature Conservancy
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