Book: ‘Social Media Tactics for Nonprofits’

According to the 2011 Nonprofit Social Network Benchmark Report, Facebook is the most popular commercial social network for fundraising, with half of nonprofits responding that they have used the platform to raise money from individuals. The key is, however, to not view social media as a silo, but as a component of an integrated marketing/fundraising plan. That is particularly important when it comes to peer-to-peer fundraising.