Book: ‘Social Media Tactics for Nonprofits’

FS: Do you think it is a phase (albeit a long one) that will fizzle out in the next few years, or does it have real staying power (in regard to fundraising)?

The authors: It has real staying power for fundraising, but perhaps more so from the perspective of marketing of a fundraising campaign or a referral source vs. as an actual fundraising platform. Social media will become an increasingly important awareness channel as more people turn to it for their news.