‘Social Media Tactics for Nonprofits’

By Margaret Battistelli Gardner

FS: Does social media further blur  the line between friendraising and  fundraising? Is that a good thing?

The authors: Yes! Because you should treat all supporters in a way that acknowledges the multiple ways they interact with your organization. It really isn't as cut-and-dry as it may seem in the offline world either. Supporters wear many hats and should be communicated with accordingly. A smart fundraiser will go above and beyond to use social media to further engage donors, not only to ask for more money in a new channel.