Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead of Personal Email, Nielsen Reports
'Time Spent' on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. This study explains why.”
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