Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead of Personal Email, Nielsen Reports
'Time Spent' on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time
Social networking isn’t just growing rapidly, it’s evolving - both in terms of a broader audience and compelling new functionality,” says Alex Burmaster, author of the study and Communications Director across EMEA for Nielsen Online. “We felt compelled to analyze the state of the social networking market globally and consider what implications this has for our publisher and advertiser clients.”
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