Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead of Personal Email, Nielsen Reports
'Time Spent' on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time
Among the markets Nielsen measured, penetration of visits to social networks and blogs was highest in Brazil, where 80 percent of the online audience visits such sites (see Chart 1). The share of overall Internet time for which social networks and blogs account is also highest in Brazil, where nearly one in four (23 percent) of minutes spent online is spent on these sites (see Chart 2).
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