Social Search: Changing the Game on Search Engine Rankings

A recent report from global Internet information provider comScore indicates that more than 750 million people conducted online searches during the month of August 2007, and that amounts to 95 percent of the world’s Internet audience.

These days, no one questions the value of search engine marketing — but there remains uncertainty about specific search marketing strategies and tactics. Increasingly, marketers are hearing about — and are being compelled to evaluate — social search. Should companies be paying attention, or is this just a phenomenon that will pass?