Social Search: Changing the Game on Search Engine Rankings

Evaluate the company Web site and make sure that the current user experience is a good one. Remembering that users already are discussing a marketer’s site and those of its competitors, consider the insight gained through the evaluation given on social sites, and then apply that knowledge and insight to the site. Perform usability and user testing to make sure that processes on the site such as checkout, registration or content accessibility are easy for visitors.