Don’t Be the Hippie Car of Nonprofits
Some advice on marketing — and (ahem) driving donations.
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Some time ago, while driving in my home base of Washington, D.C., I stopped at a red light next to a Honda Civic of a certain age. An old age. The hatchback and bumper were covered top to bottom with bumper stickers. You know the kind of car I’m talking about. There’s one in every traffic jam — especially if you live in a college town. It’s a compact car chockablock with a bewildering array of declarations of belief. Maybe you even drive one (not that there’s anything wrong with that).
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- Network for Good
Katya Andresen
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