Some advice on marketing — and (ahem) driving donations.

By Katya Andresen

It’s fine to drive such a vehicle, really, but it’s not OK to operate like that in the office. You see, that car got me thinking. I can’t get the image of the thing out of my mind. I think the reason is, that car is a rusting symbol on wheels of so many of the mistakes we make in our sector.

Too many nonprofits are the equivalent of what I call the hippie car. Here’s what I mean.