Don’t Be the Hippie Car of Nonprofits

Don’t have a bumper-sticker marketing strategy — go for more of a car-pool experience. We all should be on this ride together.

2. We seem hippie-dippy or irrelevant.
There’s something about the whole package of that car that lacks credibility for most of the drivers idling alongside it. If we’re passionate about our causes, we might wear them on our sleeves, or on our bumpers, with great pride. Such zeal can be good and bad. Good in that passion can be wonderfully persuasive. Bad in that too much passion (especially the angry, slightly raving kind) can start to sound cuckoo.