Don’t Be the Hippie Car of Nonprofits
Some advice on marketing — and (ahem) driving donations.
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If we push our agendas into people’s faces with this level of subtlety, we’re going to get dismissed as “out there.” I get a certain feeling when I see cars like this: “Wow, that looks like a nice, well-intentioned person, but I hope I don’t run into them at a cocktail party because they’d never stop talking.”
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Katya Andresen
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