Don’t Be the Hippie Car of Nonprofits
Some advice on marketing — and (ahem) driving donations.
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I guarantee that the Ford SUV with the “Support Our Troops” ribbon and the unmarked Accords and Camrys around the hippie car were not converted to a single cause plastered on the car because the message delivery and messenger have that icky, polemic feel. Don’t have a tone that says “finger wag.”
3. We’ve got too many stickers.
The driver of the car I saw apparently is one busy dude, because he supports about 10 causes; five indie bands; and a score of other unidentifiable organizations, secret societies or issues I’m not hip enough to recognize. He also somehow finds time to break for squirrels and leprechauns. Wow. I wish I had those time-management skills.
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Katya Andresen
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